Principles of Public Relations

Date   Topic and Assignment
Week 1  Introduction to course/Contemporary Public Relations
    History of Public Relations
    Read Chapters 1, 2 & 3

Week 2  Understanding Communication
    The Organizational Context
    Theoretical Basis for Public Relations
    Read Chapter 4, 5 & 20

Week 3  Public Relations as a Career & Ethics In Public Relations
    Read Chapter  6 & 7
    Assignment 1 due

Week 4 The Public Relations Process
Public Relations Research
    Public Relations Planning
    Read Chapter 8
    Exam 1

Week 5  The Public Relations Process
Building Messages/Evaluating Effectiveness
Read Chapters  9, 10, 11
    Assignment 2 Due

Week 6  Media Relations  & Employee Communication
   Read Chapter  12, 13 & 14

Week 7  Community Relations & Marketing
    Read Chapter 15
    Exam 2

Week 8  Financial Public Relations
    Read Chapter 19
    Assignment 3 due

Week 9 Group Presentations on PR Campaign
    Assignment 4 Due

Week 10 Legal Environment of Public Relations

June 7 Wednesday 1 to 3 p.m.  Final exam