The Consumer Society
Do material possessions make us more satisfied with our lives?
GNP per capita and expressed happiness
Social comparison & reference groups
Comparing - according to what criteria?
Values -- Materialism
If AFFLUENCE is the ability to easily meet our
wants
Then
there are 2 ways to define it:
1) Producing much: Assume wants are infinite, and develop ability to meet them by economic productivity. Economics assumes this.
2) Desiring little: Assume that human
material wants are finite and few, and technical means are stable but adequate.
The "original affluence" of hunters and gatherers.
Actual sources of satisfaction in life:
Satisfaction with family life, especially marriageThere is a new movement to spend less time earning money and spend one's time in ways that express one's core values
Satisfaction with work
Helping others
Leisure to develop talents
Friendships
Buy Nothing Day
Center for a New American Dream
Recall:
Environmental impact =
Population * Consumption / person * Impact / unit of
consumption
The third factor is determined by Technology.
Can technologies that
1) increase energy and resource efficiencyoutweigh the other 2 driving (P and C) ????
and / or
2) decrease pollution
The answer from technological optimists:
Markets plus science can overcome economically scarcity
Consider copper:
| Year | copper reserves |
| 1950 | 100 million tons |
| 1980 | 494 million tons |
plus, 156 million were consumed over this 30 years!!
How could we use almost 6 time what there was?
Hint: the global "stock" of a mineral is the theoretical
total amount in the earth.
That's different from the reserves!
The "reserves" of a mineral are that proportion of
the global stock of that mineral that can be exploited given current technologies
and yield a profit given current prices.
Is there a limit to how far we can exploit reserves?
Consider the environmental costs of mining "ever-thinner ores":
Cyanide leaching of gold ore
Markets respond to economic scarcity
by
stimulating search for substitutes.
Excess profit is a signal of inefficiency and stimlutes
competition.
But it's not true that technological change is only influenced by markets!
1) Find examples from State of the World of howgovernment policies
3) "Technological imperative" refers to society's irreversible commitment to a technology and all that supports it.
What will it take to have a STEADY-STATE ECONOMY?
Assume:
1) Population by 2050, according to UN medium projection:
up by 80%2) Consumption per person, growing at 1.2%/year (rate of 1980's):
up 100% by 2050Therefore,
3) Technology would have to cut the damage done by each unit of consumption by:
72% --- just to keep total damage rising at today's rate
An example: Greenhouse gas emissions from cars:
Assuming population and consumption keep growing as above,to cut CO2 emissions by 60% from today's levels
(as recommended by the Intern. Panel on Climate Change),new technology would have to cut emissions per unit consumption by:
89%, or 3.8% / year, each year, to reach the goal in 2050.
An 85 mpg car could deliver this in the transport sector,
assuming 10 years to be developed and another 15 to saturate the market.
Key Question:
What combination of industry and governmental incentives
and policies could achieve this?
Further LIMITS OF TECHNOLOGICAL ADAPTATION:
CONSIDER THE ABILITY OF THE BIOSPHERE TO PROVIDE
such asNATURAL CAPITAL
ECOLOGICAL SERVICES
LIFE SUPPORT SYSTEMS
-global gas balances & stable climate
-clean watersheds & aquifers
-wetlands
-fertile top-soils & rangelands
-nutrient recycling
-forests & wood products
-fisheries
-purification of soil, air, water
-degradation of wastes
-pollination
-control of pests
-healthy ontogenetic systems (reproductive and embryological)
-biodiversity & habitat
These goods are COMPLEMENTARY, NOT SUBSTITUTABLE!
They are ECOLOGICALLY SCARCE
Market-driven substitution works imperfectly or not at
all
for ecologically scarce goods
because:
Thus, technology alone will not save us --
Population and Consumption must be limited
to stay within biophysical limits
So, just what ARE the limits?
Ecological Footprint analysis
can help tell us
The Ecological Footprint
measure translates human activities
into areas of land needed to support them. Four
types of land are needed for:
- carbon storage (fossil energy consumption)
- food
- forest products
- built-up areas
Ecological footprint analysis provides an ecologically-relevant
way to measure and compare the impacts of different lifestyle choices and
levels of consumption. Monetary measures fail completely at this
task.
Visit Redefining
Progress for more on ecological footprints
Footprint facts:
Comparing national per capita footprints
Earth Shares
Other Species
Total footprint