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Course Readings

  • Main WWU library page
  • On-line resources http://www.library.wwu.edu/online.shtml
  • Indexes & Databases (alphabetical list)
  • abi-inform global is second on the alphabetical list!

    Canada, Tiffany, Diamonds

    Misery mining pit is the baby of BHP Billiton's Ekati family. The first diamonds from Misery were sold in December 2001...      Of the run-of-mine production, 35 per cent is sold to the Diamond Trading Company, formerly De Beers.

  • Government paper about commercial gemstones.
  • US government paper about industrial diamonds.
  • On bended knee, a book about customs of proposing marriage-- PR from the above.
  • Ekati's self-promotional web site. English or French

    WWW Hyper links for Dr. Olney MKTG 380

    Nearly all of the required readings for the course can be found on the syllabus itself, but I have duplicated them here and offer many other useful and interesting links. Some, particular links to .com sites may be broken.   

    MKTG 380 WWW Readings:

    All of the readings are at sites with search capabilities. If the link has changed, which they do from time to time. Please use the search facility. Everytime I have tried when students have told me that the article could no longer be found, it was still available by using the search ability of the site.

    Please study these graphs. Figure out what they mean to you and your life.
    Births in Washington State...
    Births in Entire USA
    Population Pyramid Comparison of 1990 to 2000 from census data.
    Dynamic pyramid for United states: 1950 - 2050
     Dynamic pyramid for Somalia: 1950 - 2050
    Dynamic pyramid for Italy: 1950 - 2050
    Dynamic pyramid for China: 1950 - 2050
    Dynamic pyramid for Mexico: 1950 - 2050
    Population pyramids for any country in the world
    Changing Work force 1970-2001 reflecting changing gender roles.
    Tables of employment statistics list at the Bureau of Labor Statistics.
    Statistical Abstract of the United States
    Research site -- Just Drinks
    Research site -- media
  • Explanation of VALS "types"
  • In April 2002, the survey was here...
  • Diamond Marketing

    The Simple Living Network - Home Page
    Adbusters Culture Jammer's Headquarters
    If you think Marketing is the problem, check this out.
    How to Celebrate National Mall of Worship Day
    A cure for Affluenza?

    Story about Affluenza at the Denver Post October 21-28, 2001 -- May vanish after some time.
  • Part 1
  • Part 2
  • Part 3 Out of Mind
  • Part 4 Civic Involvement
  • Part 5??
  • Part 6 -- Beating the Bug
  • A glossary of marketing terms

    Gregory Bateson Epistimology, Information, Systems Theory

    ecology of mind
    Gregory Bateson
    Gregory Bateson the sacred

    CreatAbiliTOYS! Museum of Advertising Icons

    Governing Documents


    Directories Online

    U.S. Securities & Exchange Commission

    Environment and Marketing

    Guides for the Use of Environmental Marketing Claims
    Socially Responsible Business Mailing List Archive: ANNOUNCEMENT - New book on Environmental Marketing
    Money and Payment Systems
    g r e e n m a r k e t
    Earthship
    Energywise Options

    Marketing on the Internet

    Presence
    CyberCash, Inc. Home Page
    SolutionIXGraphics_Animation
    Internet Marketing Strategies - Tip of the Week
    Journal of Product & Brand Management: Contents, Volume 3 Number 1.
    The Constitution of the United States

    Dictionaries, Quotes, & other on-line references

    Webster's Dictionary
    The New Hacker's Dictionary ("the Jargon File")
    Environmental and Environment-related Acronyms
    Hypertext Webster's Dictionary
    Univ of Pennsylvania, Devils, & Jargon Dictionary Searches
    Online Searchable Dictionaries
    Columbia University: Bartleby Library
    Yahoo - Reference:Quotations

    Gender Issues

    Janyary 2, 1995 -- SEX, VIRTUE AND THE COSTUMES OF THE MIDDLE CLASS.
    July/August 1993 - MEN ON MIDLIFE: Straight talk about women, power, mon
    November 1994 -- What Women Really Think of Each Other
    Men's Issues Page
    http://www.ar.com/ger/soc.men.html

    Some Women's and Men's Magazines

    crispzine. xx young womens' zine
    Hot Wired sponsors
    Esquire Magazine
    Hearst Magazines Online presence-- Cosmo, Victoria, etc. aka Homearts aka women.com
    Women's magazines cooperative site. Now includes www.cosmopolitan.com
    All CondéNet -- magazines
    Swoon.com -- CondéNet-- Details, Glamour, GQ
    Jane magazine online
    Stuff and Maxim
    Condenast magazines Includes Epicurious, Swoon, Phys.com, Style.com

    Some Other Magazines on the net

    National Review
    Adbusters Culture Jammer's Headquarters
    Tobacco
    SALON: Current Issue
    SALON: Back Issues
    Fashion Magazines
    U.S. News Online
    U.S. News: Career
    Databank: Career Links
    Wall STreet Journal on the Web
    WSJ Advertisers -- Internet Directory by Category
    Alphabetical Listing
    adfinder.wsj
    About MRI Media Research
    New York Times Newspaper (registration requested)
    Greeks Granolas, Steeps, and Slackers [The Story of Generation X M.J. 1994
    American Demographics Magazine/Marketing Tools
    Census data, Excellent Sites
    TMS Experimental Tiger Map Browser centered on Bellingham


  • On campus events -- Sports and Entertainment
  • Student Chapter at WWU of American Marketing Association
    Puget Sound Chapter of American Marketing Association
    National American Marketing Association

    For more information on Western Washington University, you can take a look at WWU's homepage. The WWU homepage will provide you with information about the school's history, departments, upcoming events, and much, much more.

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    Disclaimer: This page and the links from this page do not necessarily represent the views of Western Washington University, or the College of Business and Economics. I am grateful to both for their support in making this teaching and learning tool available.
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