FMDS 482 Readings -- Olney

Communication and Persuasion issues

1. Framing (prospect theory) -- How you say it matters
2. Some background on choice behavior
3. Summary of Tversky and Kahneman's work
4. Tversky and Kahneman work
5. Amos Tversky dies ...
6. Tversky -- Features of Similarity Other choice and thinking related links

   Metaphors.
   

7. The Contemporary Theory of Metaphor: Some Examples
8. Generalizations of Metaphor theory

   Memetics
   

9. Memetics
10. Thought Contagion first chapter of Aaron Lynch's book
11. Memetics at Principia Cybernetica Web
12. Memetic Lexicon -- from Principia Cybernetica -- meme related terms
13. Memetics: Science of Information Viruses by Keith Henson from Whole Earth Review

14. Meme theorists on the web: comprehensinve list for the interested.

    Semiotics.
    

15. Masters of Desire -- Solomon Signs of Our Times
16. Semiotics for Beginners -- comprhensive introduction
17. Visual Semiotics Introduction
18. A good set of links on Semiotics and Popular Culture

    N L P

19. Do a search for Neuro Lingusitic Programming including "What is" and "techniques".
20. Other intellectually challenging links

    Sales Management Readings

21. Retooling: Sales Force Automation, November/December 1995, Marketing Tools
22. Relationship Marketing