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CORPORATE COLORS: We have chosen to use the complementary colors of red orange (PANTONE 032) and green (PANTONE 3275) as our company colors to keep the customers in a perpetual holiday mood. Variations of greenness and redness are intended to provoke thoughts of tropical vacations and military camouflage--of the festive and of the regimented. Our corporate pattern seen as a watermark on many pages is meant to symbolize our concern for security. |
CORPORATE FONT: We have chosen Courier as the corporate font
of Me-Mart to be used with most primary and secondary applications. It
was chosen for its ease of reading, for its generic elegance, and for
its nostalgic connection to the typewriter. The unassuming letter forms
and regular spacing make it the perfect choice to communicate company
values. |
